Five Steps to Building a Personal Brand for Impact and Influence
Like it or not, you are a brand. You shape your brand with every interaction, every room you enter, hand you shake (or in the era of C-19 – fist you bump), picture you post, blog you publish, and comment you make. Your personal brand is NOT: your website, your social media profile, your resume or your business card.
Think of yourself in the same way that marketing leaders of the Fortune 50 think of their product and organization. What is it about my product or service that is different from others? The Fortune 50 marketing executives know the same thing that successful people know. A strong brand helps those assessing you decide whether to hire, promote or do business with you.
An impactful and influential brand is clear and consistent both online and offline.
It is also designed in such a way as to resonate with your target audience. Let me help you build a personal brand that distinguishes you from your competitors, colleagues and peers.
The first step is gaining clarity on what your current brand is.
Many people launch into this exercise by asking “How do I create a personal brand?” However, the reality is that you already have one. You need to think about the ONE WORD that best describes you. It must be clear, as you will need to be clear on how to live up to this word and for others to understand you in this same single word.
Ask your friends, colleagues and people who know you to describe how they see you as perceived in the marketplace. Are you able to find alignment between their description and the word you chose? Is that word aligned with what you want and need in your working life? Is it aligned with how you accomplish your goals? You need to be intentional in demonstrating and living that word in all that you do. That translates into how you dress, how you walk, what you do, and how you do it. In this world of constant change, your personal brand never changes. It can be the catalyst that will catapult you into the future, and ultimately become your legacy.
Know who you are, who you want to be, how you want to be perceived and what your TRUE-LIFE purpose is.